Videodrome

McLuhan's theory that technology and media are extensions of the body and mind is one that is present throughout the film Videodrome. The entire film is composed of Max Renn's hallucinations that become blurred with his reality. These hallucinations are a perfect example of how technology and media become an extension of the  mind. All of Max's hallucinations occur when he is watching Videodrome, which means that the media form of television is  a trigger for these hallucinations. Additionally, all of the hallucinations involved television in some form or another. In other words, all of his hallucinations involved somebody talking to him through a television set and through videos.
The hallucinations Max experiences are also evidence that the media and technology are an extension of the body as well. This is best shown when Max "sees" the video tape and the television exhibit human-like qualities. They begin pulsing and breathing as if there was a real person inside them. Another example of how technology is an extension of the body and mind is how Barry O'Blivion has been dead for quite some time, but is still able to influence public opinion through the videos he left behind.

I think this film addresses the theory that viewers are screens upon which television is projected by showing how Max goes from not being very involved in Videodrome at the beginning of the film to becoming completely engrossed in it as the movie progresses. When he first saw Videodrome, Max was intrigued because of how it related to his job. He did not seem to be somebody that supported or that would engage in the acts shown in the video. However, by the end of the movie Videodrome had taken over and made Max an extremely violent person. In this sense, Max was a projection of the violence portrayed in Videodrome.