Wednesday, October 10, 2012

Hot and Cool Media


After reading the first two chapters of Understanding Media, post a link to an example of a "hot" medium adapting, dissolving, or conflicting with/within the "cool" medium (as Marshall McLuhan would have likely deemed it) of the Internet. For example, one might post a link to a famous literary work originally intended for print that has now become transformed -- via hyperlinks, pictures, comment sections, etc. -- on the Internet. Explain how and why such transformations have come about and what they have added to or subtracted from the work in its former medium. What are the particular features of the Internet that make it a "cool" medium and how does it challenge the particular features of your chosen "hot" medium?

Also, for anyone who's interested, posted below is a debate between Marshall McLuhan and one of my literary heroes, Norman Mailer, on network television in the 1960s:


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