Monday, September 10, 2012

DNC Analysis using Barthes' Codes


The Hermeneutic Code is shown in the beginning of this article. Specifically, it is seen in the title as well as in the first few words of the first paragraph where the author lets readers know that Bill Clinton supports President Obama. However, knowing that Clinton supports Obama may raise the question of “why?” in the readers’ minds. The curiosity to find the answer to this question encourages readers to continue reading the article.
The Proairetic Code is shown throughout this article in the examples Clinton uses to show how Obama has made a difference, even if “many people do not feel it yet.” For example, Clinton states that because of Obama’s actions as president, the economy has grown with specific reference to banks and housing prices. He further states that in order for the effects of these improvements to be felt, the people need to vote Obama into a second term.
The Semic Code represents characterization of people or places in the narrative. In this article, Clinton used the phrase, “winner-take-all, you’re-on-your-own” to characterize the type of society supported by the Mitt Romney and Paul Ryan. In contrast, the phrase “we’re-all-in-this-together” was used to characterize the type of society that Barack Obama and Joe Biden stand for.
The Symbolic Code may come into play when one considers what Clinton represents. Despite what happened towards the end of his presidency, Clinton is still a respected man of the Democratic Party. Since he is a symbol of respect, I think that having his support can provide a great boost of support for the Obama campaign.
The Referential Code is used here because everybody knows who Bill Clinton is. He is a recognizable and respected political figure to the American people. Additionally, the referential code is evident in Clinton’s reference to Ronald Reagan when he uses the phrase, “There they go again” while discussing how the Republicans want to be put back into office after leaving Obama a “mess” that he was unable to “clean up” quick enough.

http://www.huffingtonpost.com/2012/09/06/bill-clinton-speech_n_1850526.html

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